Digital marketing is fastly becoming the go-to marketing medium for various businesses and brands. With people spending a good chunk of their time on the internet, the market has shifted online, and customer acquisition starts from there itself.
This leaves a question on how great the scope of digital marketing is in 2022 and beyond. Since internet usage is ever-growing, the digital marketing industry will continue to grow and open thousands of jobs in the coming years. So if you plan on getting into a digital marketing career as a beginner, this guide will provide you with all the details to get started and know more up this booming industry.
Scope of digital marketing in 2022
As more and more businesses and organisations realize the importance of digital marketing in their operations, marketers will continue to grab more opportunities and provide the required services. Here’s what the future of digital marketing holds in terms of jobs and careers.
1. Growing demand
As businesses and brands now understand the potential of online marketing, a myriad of entry-level and high-position jobs in the digital marketing field are opening up day by day. As the industry continues to grow, career opportunities in digital marketing will shoot up lending more job opportunities. Furthermore, analysts predict the digital and advertising market is expected to reach a value of a whopping $786 billion by 2026!
3. Mainstream medium
People now spend less time watching TV or listening to the radio ever since smartphone usage has increased fourfold over the past couple of years. This comes as a huge opportunity for marketers and brands to target their potential customers through the internet by channelizing them through a buyer funnel which ultimately leads to a particular goal, which in most cases is to boost the sales of a business. This clearly shows the scope of digital marketing will continue to grow as smartphone usage continues to go uphill.
3. Boom of video content
A majority of smartphone usage is accounted for by the increased consumption of video content as both mobile devices and internet data plans get cheaper, which was one of the main reasons India saw a huge boom in internet usage when Jio landed with dirt cheap internet plans in 2016. That said, short videos incorporated into a digital marketing strategy allows advertisers to attract more audience and promote their products & services in a fun and interactive way.
4. Freelance digital marketing roles
Entrepreneurship is breeding freelancing in the world of digital marketing. Freelancing means you’re your own boss and look over each and every aspect of your work profile. Businesses, on the other hand, are willingly hiring freelance digital marketers to handle various segments of marketing activities due to their superior skillset and expertise.
4. Readily available learning resources
As the digital marketing industry continues to grow, one can find an end number of free and paid learning resources on the internet to hone their skills and become job ready. Getting into a digital marketing career in India has never become so easy.
Digital marketing job roles
One can choose from various profiles and job roles in the field of digital marketing according to their areas of interest and skills. Here are the different digital marketing job roles for beginners and specialists:
- Search Engine Optimisation (SEO) specialist – An SEO specialist is the one who understands the ins and outs of search engines such as Google, which people use even for basic terms and queries. An SEO optimizes a brand’s website intending to bring it on top of Google results and accordingly increase its traffic.
- Paid media buying – This job role within digital marketing involves running ads on the most popular online platforms such as Facebook and Google. Also known as PPC, a person in media buying is responsible for bringing results in the form of website clicks, generating leads or simply promoting products & services.
- Social media manager/marketer – This digital marketing role fits perfectly for creative minds who can push out content on a regular basis for a certain set of audiences. The main objective behind handling a social media profile can be to drive users to a website or a landing page, build an engaging fan following or ensure posts get high reach and impressions.
- Content marketer – In digital marketing, everything revolves around content, be it text, video, audio, or images. Creating content out of these forms of media is what content marketing is all about. At the same time, content marketers have to provide a value proposition in front of the target audience to stick around for more content in the future. This could be done in a variety of ways, namely through sharing memes on social media, writing blogs, sending emails and much more.
- Email marketing – Email marketing involves making people subscribe to your emails and sending them relevant mail from time to time. This role also calls for creative writing, appealing designs and enticing titles, so the emails get opened and not just sit there in the inbox.
Courses to get started with digital marketing
There are many courses out there to learn digital marketing from scratch:
- IWP Academy – IWP Academy houses professionals to impart all the digital marketing knowledge and learning one would require to become a skilled marketer. With a certificate from a reputed organisation in hand, cracking digital marketing job interviews become fairly easy.
- HubSpot content marketing certification – This course is perfect for those who want to start their digital marketing learning journey at their own pace. Divided into modules and several lessons, the course is loaded with both theoretical and practical knowledge.
SEO course from Moz – SEO is one of the most crucial aspects of digital marketing as it involves the optimisation of a website to get more traffic and ultimately more business. So acquiring its proper knowledge becomes equally important. This is where the SEO course from Moz comes into play which provides SEO learning guides from the ground up, enabling enrolled candidates to get hired by companies or start their own freelance digital marketing businesses.