Digital marketing has become the buzzword among working individuals, small businesses, and large enterprises to make their presence in the online world. The term gained massive popularity when the pandemic struck the world in 2020 when businesses were deprived of any modes of traditional marketing due to travel and physical communication restrictions.

This is where digital marketing came in and helped businesses around the world promote their products and services to the targetted audience without needing to leave their workplace. On the contrary, in this ever-growing economy, each and everyone wants to make their presence on the internet in order to reach more people, and digital marketing is the perfect solution to achieve that by the use of planned strategies.

With such high demand, digital marketing is the perfect skill one can master to execute promotional techniques in their own business or offer it as a service to grow the businesses of others. That said, there is an end number of reasons why one should acquire the knowledge of digital marketing, which we’ll be going through one by one. But first, let’s understand what exactly digital marketing is.

What is Digital Marketing?

Digital marketing is the use of online platforms to reach out to a particular set of audiences in order to make sales, generate leads, or simply generate brand awareness. Now to elaborate a bit more, online platforms are the ones that aid in achieving your digital marketing goals, for instance, social media platforms such as Instagram and Facebook can be used to build personal/brand presence. Similarly, Google Search is used to increase the organic traffic of a website to make more people land on your website to know about the products and services relevant to them.

Reasons to learn digital marketing in 2022

Here’s why you should acquire digital marketing skills in 2022 and beyond:

1. Popular demand

With the market trend shifting towards online, skilled digital marketers are in high demand. Companies are always on the lookout for competent candidates to handle their in-house marketing activities so that they perform better than their competitors and bring about lucrative results. To learn such an in-demand skill, it is always recommended to get certified by reputed institutes and organisations such as IWP Academy.

2. Work as a freelancer

Unlike various other professions, digital marketing as a skill is not just restricted to a workplace or a job level. Once acquired the knowledge, one can work as a freelancer and offer services within digital marketing such as Search Engine Optimisation (SEO), Social Media Management (SMM), content marketing etc. to potential brands and businesses by providing paid consultations, expertise and strategies to up their marketing game in a cut-throat competition.

3. Dynamic nature

Once a marketer gets hold of various aspects of digital marketing such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), email marketing, and paid media, switching between them becomes easy task with minimum obstacles. Though it is always recommended to get well-versed in one core skill and continue polishing it for the near future in order to gain expertise. Additionally, with new trends always on the horizon, digital marketers must figure out various ways to capitalise on those trends.

4. Easy entry to learn

One of the best things about digital marketing is that it doesn’t require any qualifications nor has an age limit to get started. People entering into digital marketing are required to learn the fundamentals by opting for a digital marketing certification course where they’ll get to know about core online marketing principles and get guidance from experts. Slowly and steadily executing those learnings, either in their own business or others, is the key to becoming a skilled digital marketer.

5. For the creative minds

Digital marketing is the perfect skill to acquire and the industry to be in if you want your writing work to be read by thousands, your designs to be cherished by others or if you simply have the passion to create something on the internet. It’s a highly creative field that requires out-of-the-box ideas and actually executing them to achieve the end goals. For instance, social media marketing, actually requires the combined work of a copywriter and graphic designer to create exceptional ad creatives and run ads to promote a good or service.

6. Immense earning opportunities

With the increasing popularity and requirement of skilled digital marketers day by day, the earning opportunities are equally large. Especially in the case of self-employed and freelance digital marketers, they can charge on the basis of shared revenue, meaning they can get a percentage of a profit earned by the business through the digital marketing campaign. This way, the better results for the business, the more would be the profit. On the other hand, reputed companies also hire digital marketing experts on a high salary package.

7. Start an agency

Most digital markers when starting out have the aim of starting their own full-fledged agency. A digital marketing agency caters to the needs of its clients by providing services to boost their business in some or the other way. It could be to bring in more footfall to a physical location such as restaurants, to generate high-quality leads or to increase the sales of an e-commerce store.

Whatever the goal may be, it requires planning followed by strategies executed by various personnel within the agency. Owning an agency also means you’re your own boss and can enjoy most of the revenue for yourself.